THE CONSIDERED View

The widespread social inequality in Britain is irrefutable. But we can change things. Together. Everyone deserves the right to learn and be helped to take control of their lives and contribute positively to society.

The Considered Ask believes that it is by focusing on Education, Training and Mental Wellbeing that we can take the greatest strides towards social equality.

Our ambition is to reduce social inequality in the UK. To do this, we need to monitor exactly where our investments are going and to be able to measure the impact they are making on society. We are only in the first year of measuring impact in this way. Join us on this revolutionary journey…

We measure our impact using two key metrics: People, and Impact on Society People, and Impact on Society

This is a pioneering approach to understanding the direct impact of charitable work supported by grants from The Considered Ask across Education, Training and Mental Wellbeing.

It means we can continuously monitor the number of people our charity partners have provided better opportunities for, as well as helping them better understand how their work positively impacts our society and the economy. To effectively achieve this level of measurement, our mission is to review and update this data at least twice a year.

This means we can measure not only how the charities we work with reduce the cost burden of social inequality to the public, but also how they support individuals to increase their own personal financial contribution to society.

Essentially, bringing the picture full circle and creating a fairer society for everyone.

Read more about how we model our impact on society.

Communities we support

People we've impacted

51,794

2%
2%
1,081 care-experienced people
44%
44%
22,577 people at an educational or economic disadvantage
40%
40%
20,567 people in need of mental health support
10%
10%
5,321 prisoners & ex-offenders
4%
4%
2,248 refugees

Impact on Society

£61,823,010

1%
1%
£132,768 care-experienced people
15%
15%
£9,622,432 people at an educational or economic disadvantage
0%
0%
people in need of mental health support - work in progress (data not yet available)
29%
29%
£17,773,320 prisoners & ex-offenders
55%
55%
£34,294,490 refugees

Location

We are proud of our commitment to work with charities based all over the UK, with a focus on the country’s most underprivileged areas. It is in these towns and cities that opportunities for social mobility are needed the most. However, we know we aren’t supporting charities in all areas of the UK yet, but we are actively seeking organisations that meet our criteria in regions we have not yet allocated resources.

People we've impacted

51,794

Select a region

Impact on society

£61.8m

Select a region

A quarter of adults in England do not have basic functional skills. The trend for Britain contrasts with increasingly skilled populations in other countries

Source: Elliot Major and Machin, Social Mobility and its Enemies, 2019

5,743
People impacted
£83,643
Impact on society
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
2,234
People impacted
£20,117
Impact on society
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
27,843
People impacted
£23m
Impact on society
4,597
People impacted

Work in progress

(data not yet available)

Impact on society
163
People impacted
£3.4m
Impact on society
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities
11,214
People impacted
£35.2m
Impact on society
Impact from national or multi-regional charities

HOW DOwe do this?

We take an intelligent approach to philanthropy, using our proprietary Ask Model to rigorously analyse charities’ potential and measure the impact of our investments.

To date, we have researched over 1,092 organisations and awarded grants to 41 charities, to a value of £3.8 million.

The Ask Model is at the heart of our evaluation process. It involves a rigorous assessment of each charity’s performance across 39 data points and 10 key performance indicators. This allows us to understand a charity’s potential, and make informed funding decisions forged by stronger relationships with our partners.

1,092

Charities researched to-date

41

Charities invested in

£3.8m

grants awarded in total

£522k

Project delivery

The detail

£522k

Project delivery

£188k

Piloting new work

The detail

£188k

Piloting new work

£242k

Consultant-led projects

The detail

£242k

Consultant-led projects

£1.25m

Unrestricted

The detail

£1.25m

Unrestricted

£1.6m

Staffing

The detail

£1.6m

Staffing

THE COMMUNITIES we support

“Society is failing to meet our collective responsibilities; failing to empower local communities, failing to provide decent jobs and lives, and to offer fair access to opportunities for all.” (Elliot Major & Machin, 2020)